Consumer studies have shown that appearance of a retail cut in a refrigerated meat display case is the first and the most important factor in determining selection of meat products.

Essentially, consumers are far more likely to purchase bright red coloured meat as they directly associate this colour with freshness and quality. One of the primary factors affecting the colour and shelf life of meat is temperature.

To achieve the longest possible shelf life for meat on display - in addition to hygienic handling and a clean storage environment - refrigerated display cabinet temperature should be kept at between 05°C. Storage of meat at this consistent low temperature will keep meat looking bright red for longer.

In addition to ensuring optimal cooling temperatures are maintained, Britex custom-manufactured meat display plates utilise cross fin, static cooling technology that is proven to keep meat in refrigerated displays more hydrated than fan-forced cooling systems that are more commonly found in imported, mass-produced modular cabinets. This meat hydration assists in prolonging the bright red appearance of meat in display cabinets.

Loading your refrigerated display cabinet every morning and cleaning it every night will also be a thing of the past with our cooling system that allows meat to be stored for longer in the cabinet. Let us assist you in saving time and money, while giving your shop a lift that will keep your customers happier and returning more often.

Britex can design and build you a refrigerated meat display plate to your exact shop requirements, ensuring the final product you receive keeps your product looking better for longer.

Contact Britex today to find out why the retail meat industry's leaders consistently purchase Britex meat displays.

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